John MARK Schofield?

People who have known me for a while are slightly puzzled. Why am I semi-consistently using my middle name now, when I never did before? Sudden attack of pretentiousness? Actually, no. When you Google for "John Schofield," I'm WAY down on the list -- not even on the first page. (Some Civil War General gets all the link love.) So now I'm John Mark Schofield, which gets a LOT more Google juice. (At this time, I'm #1 on the results.)